Finally, a mainstream retailer in the USA acknowledges an important Islamic Holiday!

I’ve been hearing rumblings online and in my local Mosques (masjids) sisters’ group that Home Goods, which is a home furnishings & decor chain owned by the same company that owns Marshalls & TJ Maxx (TJX), has Ramadan and Eid decor this year. I’m not going to lie, I was pretty skeptical and had to see for myself. This morning, after my morning school runs and drop-offs, I took a run by the Home Goods closest to me to take a look and lo and behold, as soon as I walked in, there was an Eid decor display.

Seriously, I was tickled pink—thrilled, excited, giddy…all of the above, alhamdulillah! I also was not the only Muslim checking out the display; I ran into two sisters that I know from my local Masjid (mosque) and we all talked about how wonderful this was. Sure, it was a fairly small display but…it’s a start, an excellent start!

According to a Pew Research Institute Report from 2017 (ugh, it’s old, I know, sorry!), there are almost 4 million Americans who identify as Muslim, although I have seen other estimates from different sources being close to 5 million Americans who identify as Muslim. Given that the US Census does not ask for religion, these estimates are merely that—estimates. Regardless, there is a considerable number of Americans who practice Islam in the USA and who, of course, celebrate the major Islamic holidays of Eid Al-Adha and Al-Fitr, who fast during Ramadan and who, in general, live an Islamic lifestyle. There is absolutely a market for home decor and furnishings aimed at the American Muslim market and frankly, because retailers here in the US tend to ignore the American Muslim community, any retailer that has even a couple of Eid or Islamic decor items or lifestyle items available will undoubtedly sell out quickly.

I think this is an excellent start and it’s a hope of mine that other mainstream retailers—Target? Walmart? At Home?—will also start to sell lifestyle pieces and decor for the American Muslim community. After all, it’s an untapped market and, per another research article by the Pew Research Institute which looks at wealth breakdown by religion, Muslims in the US tend to have a higher income than is average for adults in the US, with about 20% earning over 100K a year, which means our community tends to have the disposable income to support these purchases.

Here a short video I posted on Youtube showing what my local HomeGoods had in stock.

picture

Ok, well, let me know what you think about this, have you gotten a chance to pop into HomeGoods and if so what did you think of their Eid Decor, did you pick anything up?

---

You know I love comments and feedback so feel free to leave them and also, feel free to check me out on my Social Media and Subscribe below. Also, it would mean the world to me that if you like my work and are feeling generous, I’d love it if you would Buy Me A Coffee.

-❤️ Bailey UmmIbrahim